The benefits of learning cognitive science and related academic fields are not only to be able to understand human mental processes and behaviors scientifically, but to help create effective solutions to various problems in modern society and industry.
This course aims to learn the essential literacy to apply such knowledge effectively and creatively to solve real-world problems that you will face in the future.
In this year’s course, we will focus on four topics from numerous studies related to cognitive science:
(1) Affordances and Signifiers,
(2) Visual Perception,
(3) Decision-Making and Cognitive Biases, and
(4) Motivation and Behavior Change.
I will explain the theoretical foundations of each topic, and then we will review and discuss the usefulness and the issues of their practical applications, especially in the fields of design and marketing, with the help of case studies.
This course particularly welcomes students who have a strong interest and passion for practical applications of academic knowledge.