In this class, you will learn and apply marketing strategy to create an online marketing campaign.
You will learn and apply the following: market research, Internet ad creation, salesmanship and copywriting, Internet ad placement, and online advertising results analysis, etc.
The course will use active learning in every class (discussion and group work).
There will be a lecture each week followed by a hands-on activity to put the information learned into action. Some activities will be done individually, but several activities will be group-based. Homework will be given every week, including discussions and presentations.
You will do extensive research, ad creation, and real-world marketing work of value.
We will use the following to help us with our homework and projects: media software and sites such as YouTube, Google, and Facebook
You will need to read marketing news and come prepared to lead a discussion about a topic of interest you found each week.
We will actively apply what we learn to current real-world cases.