Marketing Communication / Local Design
Continuation of each projects and new projects
Marketing Communication / Local Design
We explore communication strategies for consumers and organizations on a variety of topics in the fields of marketing communication and Local Design. Research projects based on the student's theme, as well as original business contests in collaboration with companies and organizations.
(1)Research project based on the theme of the student
We continue to develop projects that utilize advanced, large-scale marketing data provided by companies and organizations with which we have partnerships.
【Marketing Communication】
(a) SFC's Marketing and Promotion strategy
(b) Digital Marketing Strategy
(c) Business Branding
(d) Marketing of Inovation
(e) Trend Analysis
(f) Natural Language Processing
(g) Social Media Marketing
(h) Social Listening and Mining
【Local Design】
(a) Regional revitalization
(b) Tourism business
(c) Advertisement business
Students will work in one of the above project teams and spend a lot of time. Design the plan, and struggle with the data,discuss with team members,and make presentations. Moreover, our Lab is managed by students, so during the class, you need to participate.
(2)Unique business competitions in partnership with companies and organizations
In collaboration with companies and organizations, we will conduct our own business competitions to address actual problems. During the business competition,we propose new ideas to solve the problem.
Examples of past practice:
(a) Marketing strategies for the museum
(b) Product marketing strategies of chemical manufacturers.
(c) Sales strategies of cosmetic manufacturers
(d) Growth strategies for beverage manufacturers.
(e) New route development for airline companies