Social Marketing
This seminar will focus on "marketing" as an approach to promoting "social innovation”. In other words, this workshop will explore what "marketing" is to realize "social innovation".
The word "marketing" is "market+ing," meaning "to create a market (i.e., a place where various values are created and satisfaction is provided to those involved through various interactions and relationship building)" and "to make it function sustainably (ing = ongoing)”. In other words, it can be said to be a continuous process of creating value through the creation of various relationships, achieving the objectives of each of the parties involved, and enhancing mutual satisfaction.
In this seminar, we will explore the state-of-the-art of "social marketing" and organize the theories, concepts, and methods that are required, while each participant will set a theme and undertake a "research project. Specifically, while continuing to learn about the theories, concepts, and methods that they should be aware of, they will research the goods, things, services, and places that can be found in various practical examples, and then work as a team to create a "social marketing product" in the spring semester and individually on a "research project" to produce results in the fall semester. In the fall semester, students will work on individual "research projects" that will produce results.