How to Successfully Bring a Product or Service to Market Using Online Marketing
In this class, you will learn and apply marketing strategies to create two online marketing campaigns - YouTube & Facebook.
You will learn and apply the following: market research, YouTube analytics, salesmanship and copywriting, Internet ad creation, Internet ad placement, etc.
The course will use active learning in every class (discussion and group work).
There will be a short lecture each week followed by a hands-on activity to put the information learned into action. Some activities will be done individually, but several activities will be group-based. Homework will be given every week, including several discussions and presentations.
By the end of the class, you will have done a YouTube consulting project, a Facebook consulting project, and have improved your presentation skills.