The Marketing and Advertising Strategies of International Health and Wellness Companies
Course Description:
This is an active class. You will learn about the marketing and advertising strategies of many well-known international health and wellness companies and organizations in fields such as 3D printing human hands, medical tourism, senior care, cosmetic surgery clinics, and NPO/NGOs. You will do a final marketing project about clean water filters for Waves for Water. While you learn about marketing, you will also improve your presentation skills.
Below is a short video about Project Daniel - 3D printing human hands
https://www.youtube.com/watch?v=SDYFMgrjeLg
Below is a short video about Waves for Water.
https://www.youtube.com/watch?v=1zRmofkyVis&nohtml5=False
***Please note that eight classes will be held live on campus and six classes will be held live on Zoom. You must attend and be able to participate live, not by a class recording or on-demand.***