How to Successfully Bring a Product or Service to Market Using Online Marketing
In this class, you will learn and apply marketing strategies to create two online marketing campaigns - YouTube & Facebook.
You will learn and apply the following: market research, YouTube analytics, salesmanship and copywriting, Internet ad creation, Internet ad placement, etc.
The course will use active learning in every class (discussion and group work).
There will be a short lecture each week followed by a hands-on activity to put the information learned into action. Some activities will be done individually, but several activities will be group-based. Homework will be given every week, including several discussions and presentations.
By the end of the class, you will have done a YouTube consulting project, a Facebook consulting project, and have improved your presentation skills.
***Please note that eight classes will be held live on campus and six classes will be held live on Zoom. You must attend and be able to participate live, not by a class recording or on-demand.***