JP/EN

Syllabus

SubjectINFORMATION TECHNOLOGY AND MARKETING [1st half of semester]

Class Information

Faculty/Graduate School
POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Course Registration Number
14723
Subject Sort
C1037
Title
INFORMATION TECHNOLOGY AND MARKETING
Field
Advanced Subjects - Series of Policy Management
Unit
2 Unit
Year/Semester
2023 Fall
K-Number
FPE-CO-04003-211-07
Year/Semester
2023 Fall
Day of Week・Period
Tue 1st , Tue 2nd
Lecturer Name
Takeo Kuwahara
Class Format
Face-to-face
Language
Japanese
Location
SFC, Other
Class Style
＊Please click here for more information on the correspondence between 'Class Style' and ’Active Learning Methods’.
Lecture, Seminar, Group Work, Connecting to Other Sites
GIGA Certificate
Not applied

Detail

Course Summary

This course focuses on understanding the impact of information technology on the development and implementation of marketing strategies. Through lectures, discussions, and group work projects, we will explore how the Internet and information systems can be useful for marketing.