Syllabus

SubjectPRODUCT DEVELOPMENT AND PROMOTION OF SOCIAL BUSINESS [2nd half of semester]

Class Information

Faculty/Graduate School
MEDIA AND GOVERNANCE
Course Registration Number
16908
Subject Sort
64260
Title
PRODUCT DEVELOPMENT AND PROMOTION OF SOCIAL BUSINESS
Field
Program Courses
Unit
2 Unit
Year/Semester
2023 Fall
K-Number
GMG-MG-67103-211-07
Year/Semester
2023 Fall
Day of Week・Period
Tue 6th , Tue 7th
Lecturer Name
Toshiaki Kojima,Masatoshi Tamamura
Class Format
Face-to-face
Language
Japanese
Location
Other
Class Style
*Please click here for more information on the correspondence between 'Class Style' and ’Active Learning Methods’.
Lecture, Group Work, Connecting to Other Sites
GIGA Certificate
Not applied

Detail

Course Summary

In social businesses and ventures whose mission is to solve social issues, what kind of process will be used to create new services and products and spread them throughout society? Social business is characterized by the fact that it needs to be linked specifically to the creation of business sales and profits and the realization of a vision through the resolution of social problems. At the same time, it is necessary to realize management, product development, and marketing processes that enable continuous expansion as a business while realizing service innovation.This course aims to analyze the point of contact between social change and business encountered by the frontier of social business from the viewpoint of product / service development and promotion, to cultivate the students' ideas for solving social problems .