This course is offered in conjunction with the undergraduate and graduate courses.
Marketing has developed its theories, ideas, and methods mainly in the area of corporate management, but now its theories, ideas, and methods are also being used in the area of social issues and the activities of public and non-profit organizations. For example, non-profit organizations, governments, hospitals, schools, and other organizations that play a social role are utilizing marketing ideas, know-how, and techniques developed through corporate management in order to more effectively and efficiently realize their missions and values. In addition, in the activities of commercial enterprises, the "social value" that a company can provide through its involvement is being considered, and corporate strategies are being formed and activities are being evaluated in order to build a sustainable foundation for such activities. In this lecture, after studying the basic concepts, ideas, methods, and transition of marketing, we will deal with marketing in a variety of organizations and domains, including socially oriented marketing of for-profit companies and social change campaigns.