This course aims at providing students with basic understanding on a startup business,
spotlighting a business plan centric way that is a legacy method for creating a business and a design thinking way that the first cornerstone of a new business is made by empathy to the problem you find. The feature of this class is:
There are many opportunities to interact with the guest speakers with diversified
experiences, showing the know-how to make a business success and turn over the critical situation of managing a company.
Students is expected to participate in-class exercises and discussions to learn the real of creating/finding a market and a business. For example, the class introduces a new business model such as an energy aggregator and a retailer in an electricity power market where a big company monopolized for many years.
Wednes day classes will be held on-line with occasional connection to Chulalongkorn University class. Friday classes are in-person only.