How to Successfully Bring a Product or Service to Market Using Online Marketing
***Please note that eight classes will be held live on campus, and six classes will be held live on Zoom. You must attend and be able to participate in real-time in both formats, not by a class recording or on-demand.***
In this class, you will learn and apply marketing strategies to create two online marketing presentations
1. A YouTube Marketing Consulting project
2. A Marketing AI project
You will learn and apply the following: market research, YouTube analytics, salesmanship and copywriting, Internet ad creation, YouTube video creation, and marketing AI.
The course will use active learning in every class (discussion and group work).
Each week, a short lecture will be followed by a hands-on activity to put the information learned into action. Some activities will be done individually, but several activities will be group-based. Homework will be given every week, including several discussions and presentations.
By the end of the class, you will have learned about several areas of online marketing and improved your presentation skills in different formats.