Marketing Communication / Local Design
Continuation of each project and new projects
This research group explores communication strategies for consumers and organizations on various topics, mainly in marketing/consumer studies and science and technology (policy).
Our activities include (1) research projects based on the students' problem awareness and (2) original business contests in collaboration with companies and organizations. The following are examples of research projects.
(1) Research projects based on students' problem consciousness
Examples of past projects:
Marketing Communication
a) SFC's marketing
b) Digital marketing strategy
c) Corporate branding
d) Diffusion of innovation
e) SNS marketing
f) Social listening & mining
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend considerable time designing plans, conducting and managing surveys, and struggling with data. Students will spend significant time developing the project, executing and managing the research, and working with the data. Since students are the main organizers of the research group, they are expected to speak and act proactively.
Projects to be implemented after next semester
Marketing Communications
a) Corporate branding
b) SNS marketing
c) Web marketing
(2) We will hold our business contest cooperating with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal of measures for regional development utilizing local resources