
Soft Power Studies (Basic)
"Culture" is certainly gaining weight in contemporary life, politics, economics, development, diplomacy, and international relations, but its treatment in the framework of social analysis and policy formation is still lacking. In this lecture, we will discuss the role of "culture" in the age of globalization, focusing on its position and significance in policy making, implementation, and evaluation (in the broadest sense). What is soft power? Why is it attracting attention? What is the essence of soft power theory? Is it possible to draw a line between soft power and hard power? How can its effectiveness be measured? Is it applicable not only to international relations, but also to domestic politics, social life, and human relations? How can soft power be utilized? What is the next generation of soft power and how can it be used?