In modern society, the preservation and the formation of natural and social environment to improve our well being are urgent challenges. The improvement of productivity and the revitalization of local community in the society are important challenges as well. In such a situation, the current approach that private profits (profit of person or a particular organization) and public profits are opposed will be a bottleneck. A separate approach to pursue private profits only in business and another separate approach to pursue public profits in administration are insufficient. The total design of private and public profits is required for both social entrepreneur and market mechanism to work with to promote the public profits. In this course, you will learn how to plan a new way of living and to execute through establishing a social business for private profits and sustaining to actualize the public profits. Through the case studies in the various fields, you will discuss how to introduce the incentive system to promote private profits, and how to share the value to achieve the public profits. This course includes lecture, discussion and group work.