The lecturers are manegerial consultants (ex-McKinsey) who have led various corporate transformations into success so far. In the first third of this series of the classes, you will learn basic concepts and techniques regarding business models, and how data analysis can be used to solve the related issues, using existing cases as clues. In the remaining two-thirds of the class series, individual research or group work (2-3 people per group) will be conducted for studies of business model analyses and strategic evaluations of each industry and/or an individual company. Specifically, data analyses and field surveys will be conducted, and the proposals will be made and summed up while holding meetings once or twice a week (face-to-face in Tokyo or online, depending on the case, may be held on weekday nights or weekends).
In some cases, joint researches will be conducted with individual companies, and in such cases, the companies bear transportation and other expenses.
(Note)1. See the series of articles in "Nikkei Business Online" for an image of the analysis results. http://shinichi-ueyama.com/DOC/ueyama-article_4.htm
(Note)2. Stated above, in the remaining two-thirds of the class series, students will build practical strategies for specific industries and companies through either "Course A: Individual Research" or "Course B: Group Work," depending on each person's skills and situation. The course for individual student will be decided after having an interview with the lecturers at the time of selection and comprehensively taking into consideration the number of students, their ability, their wishes, and the acceptance status of cooperating companies. The lecturers will take also your level of participation in class during the first month and the submitted reports into this consideration.
As a general rule, there will be no exchange of A↔B during the semester.
(Note) 3. "Course A. Individual research"
We mainly conduct issue analysis and market research for various consumer goods industries and individual companies. Specifically, we will conduct data analysis and field surveys. The students assigned to this area form a group, and the lecturers provide feedback to each group regarding the progress of the content, and a report on the survey results is completed.
(Note)4. "Course B: Group Work,"
We compile strategic recommendations through repeated meetings with the assigned specific client company once or twice a week (in Tokyo, on weekday evenings). In this case, the company will pay the transportation and administrative expenses.
(For an image of the analysis results of the group work B team, please refer to the serialized articles (related to consumer goods below) in Nikkei Business Online. http://shinichi-ueyama.com/DOC/ueyama-article_4.htm
（Note)5. As to the contents in the classroom for totally newly registering students in the first month, you will learn about business models based on a business management perspective and actual business management examples. At the same time, you will learn the basics of logical thinking necessary for creating and presenting issue analysis, charts, and presentation packages, which are the basics of consulting practice.
(Note)6. Whether it will be an independent research project or a joint project with an individual company will be determined by comprehensively taking into consideration the coronavirus infection status, the number and ability of students, and the acceptance status of cooperating companies.