JP/EN

Syllabus

SubjectSEMINAR A

Class Information

Faculty/Graduate School
POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Course Registration Number
05058
Subject Sort
A1101
Title
SEMINAR A
Field
Research Seminars
Unit
4 Unit
Year/Semester
2022 Spring
K-Number
FPE-CO-05003-211-89
Research Seminar Theme

Marketing Communication / Local Design

Year/Semester
2022 Spring
Day of Week・Period
Tue 3rd , Tue 4th
Lecturer Name
Takeo Kuwahara
Class Format
Face-to-face
Language
Japanese
Location
SFC, Other
Class Style
＊Please click here for more information on the correspondence between 'Class Style' and ’Active Learning Methods’.
Lecture, Seminar, Group Work, Connecting to Other Sites
GIGA Certificate
Not applied
Research Seminar / Project Theme planned for next semester

Continuation of each project and new projects

Detail

Course Summary

Marketing Communication / Regional Design
This research group explores communication strategies for consumers and organizations on various themes, mainly in [Marketing Communication] and [Regional Design]. Our activities include (1) research projects based on the students' problem consciousness and (2) original business contests in collaboration with companies and organizations. In addition, we conduct the following types of research.

(1) Research projects based on the students' awareness of problems
We continue to develop projects that use cutting-edge, large-scale marketing data provided by companies and organizations with which we have partnerships.
Marketing and Communication
a) Marketing at SFC
b) Digital marketing
c) Corporate branding
d) Diffusion of innovation
d) SNS marketing
e) Social listening and mining

Regional Design
a) Regional development
b) Tourism business
c) Advertising business

Students will be assigned to one of the above projects and spend a significant amount of time designing plans, conducting and managing surveys, and struggling with data. Students are expected to take an active role in the management of the research group and are expected to speak and act proactively.

(2) Unique business contests in collaboration with companies and organizations
We will hold our business contest in collaboration with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal for local development measures utilizing local resources