
This course aims at providing students with basic understanding on a startup business, spotlighting a business plan centric way that is a legacy method for creating a business and a design thinking way that the first cornerstone of a new business is made by empathy to the problem you find. The feature of this class is:
There are many opportunities to interact with the guest speakers with diversified experiences, showing the know-how to make a business success and turn over the critical situation of managing a company. The guest speakers in 2022 were:
• Dr. David Farber, The internet hall of fame
• Allen Miner, a founder/General Partner of SunBridge Partners and the founder/CEO
• Mr. Hiroki Mashita, CEO of V-CUBE, alumni in Keio University
Students is expected to participate in-class exercises and discussions to learn the real of creating/finding a market and a business. For example, the class introduces a new business model such as an energy aggregator and a retailer in an electricity power market where a big company monopolized for many years.