Syllabus

SubjectPUBLIC RELATIONS STRATEGY

Class Information

Faculty/Graduate School
POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Course Registration Number
08061
Subject Sort
B6059
Title
PUBLIC RELATIONS STRATEGY
Field
Fundamental Subjects - Interdisciplinary Subjects
Unit
2 Unit
Year/Semester
2023 Spring
K-Number
FPE-CO-03303-211-07
Year/Semester
2023 Spring
Day of Week・Period
Wed 3rd
Lecturer Name
Tomomi Nagumo
Class Format
Face-to-face
Language
Japanese
Location
SFC
Class Style
*Please click here for more information on the correspondence between 'Class Style' and ’Active Learning Methods’.
Lecture, Group Work
GIGA Certificate
Not applied

Detail

Course Summary

In this class, we will learn the ideas and methods that "organizations can build relationships with society (public) and mutually improve value" from the history of PR, marketing, management and put them into practice in your group work. The image is going back and forth between “classroom lecture” and “practice”.
Theories and methods are just "information". To really understand, you should to put into practice what you learn. That's a group-work. To solve your problems, you can use the theory and then collaborate with your team members. At the final presentation, you can receive genuine reviews from the editor-in-chief and producer-class human resources. And also we invite many guest speakers like business operators, media, and journalists.
Since I don't have an office hours, I have a discussion salon after the class. If you are interested, please join us.