Sports management was born and has developed as each sports organization seeks to enhance and appeal to the socioeconomic value of sports. In the first half of this lecture, students will deepen their understanding of the three perspectives necessary to analyze sports management. First, what are the various resources that support sports, second, what are the various institutional design attempts that promote the development of sports, and third, what are the media developments that promote the value appeal of sports. Then, advanced issues will be addressed in order to analyze specific sports management methodologies. Case studies will examine issues such as collaboration between professional clubs and local governments, the relationship between sports community development and sports mega-events, and the regional transition of middle school club activities.