The lecturers are manegerial consultants (ex-McKinsey) who have led various corporate transformations into success so far. In the first third of this series of the classes, you will learn basic concepts and techniques regarding business models, and how data analysis can be used to solve the related issues, using existing cases as clues. In the remaining two-thirds of the class series, individual research or group work (2-3 people per group) will be conducted for studies of business model analyses and strategic evaluations of each industry and/or an individual company. Specifically, data analyses and field surveys will be conducted, and the proposals will be made and summed up while holding meetings once or twice a week (face-to-face in Tokyo or online, depending on the case, may be held on weekday nights or weekends).
In some cases, joint researches will be conducted with individual companies, and in such cases, the companies bear transportation and other expenses.
(Note) See the series of articles in "Nikkei Business Online" for an image of the analysis results. http://shinichi-ueyama.com/DOC/ueyama-article_4.htm
(Note) Whether it will be an independent research project or a joint project with an individual company will be determined by comprehensively taking into consideration the coronavirus infection status, the number and ability of students, and the acceptance status of cooperating companies.