The title of this lecture ""Public Relations (PR) Strategy,'' will be explained in each word. ""Public"" has a general meaning, but here we use as ""society."" ""Relations'' means ""building relationships''.Collectively, these become ""strategies for building relationships with society"". The significance of learning this is to master how to ues some theories to succucess your organization.
Lectures will be based on two axes: classroom lectures and practical training. In the former, you will learn about the concepts and methods of PR, including marketing, business strategy theory, and PR history, in the latter, you will use a theory into practice through group work. We invite top executives, editors-in-chief, and creators as guest speakers. In addition, at the final presentation of the group work also, so you can get the genuine feedback. Through this series of steps, you will learn a method that will help you achieve what you/your organization want.