Social Innovation: "Social Marketing and Value Co-creation" & "Social Production and Co-education"
Social Innovation: "Social Marketing and Value Co-creation" & "Social Production and Co-education"
This research group will be promoted in two courses, in which members will work to foster the ability to realize “social innovation”" by learning and teaching each other. Participants in this research group are expected to attend one of the two courses.
Course A: Social Marketing and Value Co-Creation
Course A of this research group will focus on "marketing" as an approach to promote “social innovation”. In other words, Course A will explore what kind of "marketing (i.e., market making)" is needed to realize “social innovation”.
The word "marketing" is "market+ing (= market making)," which means creating a market (= a place where various values are created and satisfaction is provided to the people involved through various interactions and relationship building) and making it function sustainably (ing = ongoing tense). This is the meaning of "to create a place where various values are created and satisfaction is provided to the people involved. In other words, it can be said to be a sustainable process that creates value through the creation of various relationships, achieves the objectives of each of the parties involved, and promotes mutual satisfaction.
In this Course A, each student will set his/her own theme and undertake his/her own research project (survey and research activities) while exploring the state-of-the-art of "social marketing" and organizing the required theories, concepts, and methods. Specifically, while continuing to learn about theories, concepts, and methods that they should be aware of, they will research the goods, things, services, and places that can be found in various practical examples, and in the spring semester, they will create "social marketing products" as a team, and in the fall semester, they will undertake "research projects (surveys and research activities)" that will produce results on an individual basis. In the fall semester, students work on "research projects (surveys and research activities)" that produce results on an individual basis.
Course B: Social Production and Co-education
Course B is designed for those who are already planning policies and strategies, launching and preparing specific projects, or working on further improvement and evolution of projects already in progress in order to promote “social innovation”".
Wellbeing, education (as broad as education, including inquiry learning, digital education, citizenship education, STEAM, global education, leadership education, etc.), science and technology innovation, sports, culture, theater, medicine, life sciences, information, intelligent information society, local development, community development, food, agriculture, Expo, Well-Being Commons Creation, Community Currency, etc.