The benefits of learning cognitive science and related academic fields are not only to be able to understand human mental processes and behaviors scientifically, but to help create effective solutions to various problems in modern society and industry.
This course aims to learn the essential literacy to apply such knowledge effectively and creatively to solve real-world problems that you will face in the future.
In this year’s course, we will focus on three topics from numerous studies related to cognitive science:
(1) Visual Perception,
(2) Affordances and Signifiers
(3) Decision-Making and Cognitive Biases.
I will explain the theoretical foundations of each topic, and then we will review and discuss the usefulness and the issues of their practical applications, especially in the fields of design and marketing, with the help of case studies.
We will review and discuss deceptive patterns, behavioral addiction, and their potential problems from the viewpoint of cognitive science
This year's class will adopt a PBL (Project Based Learning) format partly, and students will make proposals to solve specific problems in the real world.
This course particularly welcomes students who have a strong interest and passion for practical applications of academic knowledge.