In the wake of the COVID-19 outbreak, Japanese companies have been working to promote digital transformation (DX). According to a survey of private companies, the percentage of companies that have embarked on DX has reached 74%, an increase of 11% compared to FY2018. Among the DX initiatives, "customer-driven DX" is gaining attention in terms of customer acquisition and customer success. In this lecture, Dentsu Digital Inc., which leads DX support for Japanese companies and their partner companies have actually achieved DX initiatives, will be invited as guests to deepen the essential knowledge of DX.